Or Is It?
If you are like most writers, you want someone to read your content and maybe comment on how great it is. But when you expose yourself to the world, few realities kick in.
No flock of people come to your writing. There are hardly any comments. If you get a notification for some comment, then likely it is a troll or someone who doesn’t like your writing.
Generally, haters are louder than people who like your work. It can be disheartening to continue further. But that’s the price you pay for getting your work in front of thousands of people. Along with the fans, you will get some haters. And usually, you don’t need to worry about them.
Chances are they aren’t the ones whom you are catering. For example, if you are writing a blog about cats, a dog lover might not enjoy your blog. And it’s alright. You need to pay attention to criticism only when it comes from people whom you are targeting.
Since Google has taken all the search revenue and control, you don’t have much choice. If there exists an SEO rule, you need to follow it because that’s what helps you rank on the first page of Google.
And only then, you can expect hundreds of visitors and dollars to roll in. Among many factors, one is the length of the article. Google has clearly stated that you need to have lengthy articles. Of course, there are other factors too — like domain age, backlinks and authority.
But let’s focus on the length for now. So what is the answer to the right length of the article? Is it enough to stop at 2000 words or you should write 10000 words for a single article?
Or maybe you can crank out short insights and then hope that quality wins over quantity in the long run.
On the surface, there are some fair arguments in favour of lengthy articles. The more words on your page, the more possibility that it can rank for different keywords.
If you lean on the storytelling type of writing, then it helps that you write lengthy articles. It gives you the room to make up anecdotes, go in tangents and then make a high impact.
Some people have a reading appetite, so if you write short quality posts, then they might not be interested. They would lean on quality for sure but with quantity. Consider the example of books — most books idea can be summarized in ten pages. But the journey the book takes you on is the meat you are looking for.
The trick is that no matter the length of your article — it shouldn’t hamper the other SEO factors. For example, if someone clicks on your link and clicks backspace fast, then that is bad signal.
So you need to work on your title in the first paragraph a lot. Short or lengthy, a reader will stick only when she is hooked on an angle.
If someone reads your article and has no call to action, then she will bounce back. It might signal that you don’t have a dense collection of articles. So your goal should be to make a reader stick to at least 2 pages on your website.
You get the idea, right..?
The rebel way is to write your heart out after you have done the research and reading. When you feel it’s enough, stop. Edit ruthlessly. Read and see if you feel satisfied or you crave for more. Can you add some links, references or more explanation?
And then stop. Work on other factors too. Use more white space, ask your readers to subscribe and make it easy for them.
Try to make the whole experience a better one and work to build a community of readers for your blog. Slowly it won’t matter — they will come for you.
But still, then, write enough that you are satisfied. Aren’t you all writing first for yourself, go crazy.