Your shopping experience has changed. And its high time, the business change themselves to serve you better. Else, they are destined to doom. Thanks to the Internet, the rules are changing and its fast. Be ready to be a good business – that’s the only secret left.
Earlier, the product was easy to market. Have enough money. Buy all the slots in the ad. And boom, your product will be on the front line of the showroom. People flock and buy your product. If you are a competitor, then you need even more money. Market it on the ad network and boom, you win.
As most of the products were mass-marketed, the products need to be good by average.
And the expectation of the people wasn’t high enough. They wanted to buy things which worked.
Most customers, including you, didn’t bother to get the best product. It was an easy game – all products were average. So you sorted by price or bought things based on your instinct because of ads.
But things got spiced up. The Internet made the accessibility global, and everything got new rules.
Internet Changed The Rule
When the Internet came, you got empowered. There are new markets created. And since you can buy anything from anywhere, you are going to do that.
And thus, you flock to ideas, companies and products which resonate with your meaning.
You don’t rely on the mass market generic ad. You look out for bold promise, brand story and promise.
And thus the future of shopping experience is one where your care is of prime importance. Organizations don’t scale for the sake of it. They cater to enough audience. And that’s where you should focus on when creating a business.
Niche Sales – Customer Rules Again
And also, there is scope for all types of weird niche companies because there is connectivity. The Internet solved it. For example, if you wanted to cater to people with cat tattoos while you lived in Mexico. You had to fear because the customers will be less.
But because of the Internet, you can find enough customers to survive and thrive.
So the pro tip is simple: focus on customers because they are the ones who will thrive your business. They are the future, its time you pay great attention to them.