You can’t make a major motion picture. Or a popular sitcom. Also, you can’t make the top 40 record song on demand. There is too much variable involved.
On another hand, making a book is personal work. Everyone doesn’t read or talk about the book – unlike songs. Hence, everyone isn’t an audience.
Something To Share
If you have something to share whether it is an experience or the will instruct others or clarify your thoughts then you should write a book. And when people will read your book, your book did a generous act of insight sharing.
By writing a book, you gain credibility, trust, and long term connection.
So yes, you should write a book.
Seth published many books in more than 35 languages. And so he knows what he is talking about. The first thing to note: publishing is not equal to printing.
The world in which you live has changed.
In 1982, Seth was working in software. There were many games developed which was based on a science fiction novel. Out of them, one game didn’t have a novel relation.
So Seth thought why not make a novel for that game too for consistency. Here came Alan who made a novel based on the game.
It became a hit. Book publisher had a problem, they need new books all the time. So there was money to be made. Eventually, Seth did the gig and earned $5000. Over next year, by trying to do the same thing he got 800 rejection letter in a row.
Seth realized that you write a book for an editor and not for readers. So there was a chance that his books might be a hit among readers. But it didn’t matter as long as the editor didn’t like the idea.
Book Publisher Role
For a book publishing house, their customer is a book store. You as a reader don’t matter to them. Try reaching for them and you will soon find it is a difficult task. On the flip side, a bookseller can reach publishing house easily.
But now you are in a shift.
Now for many books – Amazon sells more copies than Barnes and Nobles which sells more than any traditional bookseller.
Amazon doesn’t care – they publish your book in almost all the categories and titles and ideas. Amazon does the heavy lifting while you as an author earn more from their kindle and audible services.
Books Are Changing
Some percentage of readers will read a paperback. Most have shifted to Kindle for e-reading. With the magic of digital, you can publish at your fingertips. Also for a paperback. There is print on demand. So the risk is less for you.
Let’s see – Harry Potter become the best seller because it was hand-sold by the seller to kids and many sellers did it continuously to make it a bestseller.
That’s what traditional publishing means. Which is harder now than ever before.
Past vs Present
Traditional publisher helped by editing and nurturing the author – now it doesn’t exist. No more promotion to help a new author.
58 percent of adult doesn’t read books. But it doesn’t matter because 42 percent reads. Books mean something and are easy to share and consume. Immediately.
As long as you have something to say and If it will stand the test of time, then you can make a book. Right now publish your own book – because you can.
In a format you want.
Some Pointers To Remember
- You aren’t going to publish with a big traditional publisher
- Make a decision to sell a book for money or choosing to give it away
- Go and make pdf and send to 100 people if you choose to give it away
- Or go and write 250 blog post for 9 months – drip by drip
- You can do this because traditional publishing cost money & Digital publishing takes money out of line
- Bestseller list is not important
If You Want To Make Money
- It’s nice to make a living
- When someone buys, they treat it with respect
- You need to start promoting your book before 3 years
- So you can build up permission asset
- So people are waiting to buy
- People will Judge the cover
- So spend some time on it
- Edit ruthlessly – take help if required
Books are not for everyone. Even the best selling ones don’t reach 2 percent of the total population. The internet is a micro medium. The smallest viable audience is what you need to look for your book.
Making a book is way easier now. Print on demand means it is easy to stock because it puts Pdf at one end and book comes at another end.
If you sell a business book then it helps because people buy in bulk so they can hand out. Do this if you are in this niche. If your book is something people can hand out then it can impact how many sales you will get.
If you show up and do work – being generous for years. People will read the book. If they didn’t like then write another book.
It is fun, generous and productive.
Why you use female pronouns when describing a situation?
Seth does it in memory of his mom. And it is an attempt to make sure there is someone to look forward to.
Women have been underrepresented because of the culture before. By shifting the culture intentionally, there is a change which you can envision.
Michael Bungay Stanier’s great post on self-publishing – By Growth Lab Team
Advice for authors #1 – From Seth’s Blog
Advice for authors #2 – From Seth’s Blog
The best book covers – Examples of Book Covers To Inspire
Resources To Help You In Book Process
The Editorial Freelancers Association – A directory of freelancers to help you out
Print on Demand – Now for you there isn’t much upfront cost involved
Scribe Writing – A full blown service for authors at various stage