Not Really Having This Argument

A simple experiment you can do – assemble wine lovers. Do a blind taste test between $10 and in another $100 bottle of wines.

And this study has been done. The result is that most prefer $10 wine. But almost all go back to buying the wine they used to buy.


First Class Flight

On one occasion, Seth experiences a mixture of delight and surprise.

A woman was fighting for her first-class seats. The woman at the counter was taken by surprise because the flight had only 16 seats and all of them were same and none first class.

Suddenly the passenger was having a phobia of everything, and the situation was getting out of control.

The woman at counter could have shown the ticket that it ain’t first class.

But instead she said – oh, all the seats are first class. Problem solved.

The Copernicus

Astrologers believed that the sun goes around the Earth. And so when Copernicus and other scientist proved beyond a shadow of a doubt that Earth isn’t the center of the universe, there was a problem.

Because all the calculation was wrong. If you compare it with the verifiable truth.

But astrologers needn’t worry because there is a distinction between belief and truth.

If there is the truth, your belief doesn’t matter. And your belief doesn’t always add up to the real event.

Dog Tails

Dog tails are often cut down because it all started from Roman myths, and now many modern variation or reasons have come up.

And the controversy on cutting the tail of dog exists because culturally this practice has been carried out based on belief and not the truth.


There are hundreds of religions, and people believe in it in such a way that they think it is true.

But a sound logic means diametrically opposite religions can’t both be right.

The problem is as a culture we have come to have belief in true thing. Which changes the idea of faith. Ideally when you believe it is because you can’t prove something.

True means it can be proved by people of different bias because that is the correct result.

There is 2 conversation going on here – one is you need solace, there is a pain, and you need hope, and another is what happened to carbon 14. One conversation is about physics, maths, and science, and another is about belief.


Ignaz wrote about statistics in which he told the truth that washing hands before the childbirth would reduce deaths of mothers. He proved it.

But it took him 20 years to get that paper published.

Tony Verna Homage

He invented the instant replay slow motion. Without this, all you could see was a second-hand experience of football.

But this was pushed back. Because when you do an instant reply, you can see the truth. And it’s hard denying the fact of referee call.

Many people don’t want to see the truth, they want to argue about the belief so they can keep arguing.

What To Do

Once you see something which is true, then you have a difficult choice to make – accept the truth or reject the truth and keep believing.

Someone comes to buy a car, and they have a couple of objection. And so you counter their objection one by one. At this point, if they continue to keep objecting, then chances are they don’t want to buy the car. Objecting helps them keep believing in their preconceived notion of not buying the car.

Another way to tackle this is one from Zig Ziglar. If the person says they want a red car, then you can say – if I can manage the red car, then will you buy the car today. This helps to reveal their real reason.

Another example is to ask the anti-vaccination people why it is so. And if they have a reason. Ask them if you can prove their reason is not true will they change their mind.

Often they won’t accept because it would mean their belief will shatter. The arguing will stop, this way, you can see if you are arguing to find the truth to keep having your belief. There is no need for argument in such scenarios.


  • Is having a built-in slack good idea?

This doesn’t apply in bureaucratic scenarios. The idea is to have good managers and focus on the things that you want to measure.

What you measure will help the work to get done.

  • What J K Rowling did so that she got out of Dip?

If you randomly work trying different things, then you are playing a random game.

But if you go from one customer to another – one bit at a time, then this is the professional way to get things done.

So when people reject you, they don’t know your journey. At this point, you need to assert whether you believe in your work that over time, it will be a success. That is the Dip, and it helps if you go on a path others have taken already.

  • If the SAT isn’t a good measure, then what is?

Seth has the first-hand experience in the admission process. And at most colleges, there are more qualified people who apply than they have seats. At this point, they add absurd measures to sort the class, which isn’t any good.

One restaurant at NY used open hiring. It means if your name is on the list, and the job opens, you get the job – as long as you train. This is transformative because it eliminates all the unnecessary things.

What if colleges call qualified students and then choose random, so the notion of entitlement goes away. Or the students select their 30 colleges, and a random computer program assigns each student to college.

This is scary because it elevates the pressure that you need to go to a specific college, and you are better.