A NyTimes article will perform better than the same article on a new website. So, it is suffice to say that the quality article isn’t a measure of success rather it is how well you are trusted.
So, people and bots will trust NyTimes more than a new website. Hence, it pays well if you build trust along the way while you are writing quality content.
SImilarly, in your career, relationship and any new project – it pays well if you focus on trust. That is perhaps the most important thing. Yes, you need to be the best, deliver and be honest – but all of them comes secondary, how many people trust you matters the most.
If you are failing in any area of your life, do introspect to see if you can build trust. Most of the times, other things will fall in place, if you are willing do the work and play the long-term game.
If you are McDonalds, people are more than willing to try out your new burger. Yes, taste matters if you want to keep selling that – but it will only happen if you happen to sell those first time customers. And since you are more than a decade old franchise, people are willing to risk their money and lunch on you.
Compare that to the newly opened restaurant – not many people will come and buy your new burger. And it’s not something personal – it happens.
The best thing you can do is share your burger for a nominal fee or free so that your existing customers take the leap of faith. Also, in the process you will some new customers to try out the burger because it is free. Once, they get hang of the taste, experience and story you are selling – chances are they will come next time to buy that burger.
But all this will happen only if you are trying out new things, risking something so that trust can be build in the process.
Intention Is Okay
In a relationship, yes you need to have a good intention but expecting other person to trust you immediately isn’t a realistic thing.
Of course, you need to take it slow, show up and deliver on your promises. Slowly one day at a time, the intimacy will grow and the bond will go stronger. But it will happen only if you are willing to play the long-term game and be ready to invest heavily to make sure the other person can trust you.
Yes, your intentions need to be pure, you must be true and open about your problems and give in your best shot.
But also, don’t expect the other person to give in all on the first day itself. Do the work and you will be rewarded and it will all be worth it.